"So, what do you do?"

That’s a tricky question for me.

It's not just one thing

During my years in media, I’ve done (and still do) everything from hands-on content production, coding and prototyping to project/product management, operations, and analysis for both big businesses like Yahoo! and the Los Angeles Times as well as startups in stealth mode. While working across the many disciplines in digital media, I’ve become a bridge builder, helping teams work together efficiently with clear priorities and rightly resourced.

See the details on LinkedIn

It's not just one thing

During my years in media, I’ve done (and still do) everything from hands-on content production, coding and prototyping to project/product management, operations, and analysis for both big businesses like Yahoo! and the Los Angeles Times as well as startups in stealth mode. While working across the many disciplines in digital media, I’ve become a bridge builder, helping teams work together efficiently with clear priorities and rightly resourced.

See the details on LinkedIn

Order to your ops

As an operations consultant, I’ll help you create processes and deploy tools that bring clarity and efficiency to crossfunctional work, whether it’s marketers working with creative teams or designers staying in sync with developers.  And if you’re a new business, I can jumpstart your ops by deploying your project management, email marketing, analytics and other systems to hit the ground running. 

Designed new processes and workflows for the Lytx Inc. marketing team that allowed them to prioritize creative work against resources in a collaborative, fair and transparent manner. Ran sprint planning for Lytx using Asana, and developed specialized project boards, functionality, and reporting on the platform.

Working for the Belmondo creative and marketing agency, built out email-marketing nurture campaign automation for a medical client. Designed a conversion-tracking process that connected ad impressions to email signups to patient conversions. 

Created “CS3,” a tool for monitoring, ranking and summarizing  online content from competitors, trade publications, and mainstream media. The service leverages web crawling, gen AI, and custom code to produce quick-to-read reports, and is highly customizable for each client. Examples available on request.

Managed projects for Dogtown Media, a Los Angeles boutique app developer. In addition to roadmapping and project planning on Jira, work included coordinating with clients on requirements and approvals, synching work across design and development teams, and managing quality assurance processes. 

As product manager for Yahoo! News (at the time the largest news site on the Internet), designed and led deployment of local-news feature that leveraged hundreds of local publications’ RSS feeds and Yahoo!’s geolocation services. 

Led the selection process of a digital assessment management system (DAM) and the resulting deployment of Bynder for Lytx Inc. Later used platform’s API to manage tags, organize content, and generate custom reports. 

Order to your ops

As an operations consultant, I’ll help you create processes and deploy tools that bring clarity and efficiency to crossfunctional work, whether it’s marketers working with creative teams or designers staying in sync with developers.  And if you’re a new business, I can jumpstart your ops by deploying your project management, email marketing, analytics and other systems to hit the ground running. 

Designed new processes and workflows for the Lytx Inc. marketing team that allowed them to prioritize creative work against resources in a collaborative, fair and transparent manner. Ran sprint planning for Lytx using Asana, and developed specialized project boards, functionality, and reporting on the platform.

Working for the Belmondo creative and marketing agency, built out email-marketing nurture campaign automation for a medical client. Designed a conversion-tracking process that connected ad impressions to email signups to patient conversions. 

Created “CS3,” a tool for monitoring, ranking and summarizing  online content from competitors, trade publications, and mainstream media. The service leverages web crawling, gen AI, and custom code to produce quick-to-read reports, and is highly customizable for each client. Examples available on request.

Managed projects for Dogtown Media, a Los Angeles boutique app developer. In addition to roadmapping and project planning on Jira, work included coordinating with clients on requirements and approvals, synching work across design and development teams, and managing quality assurance processes. 

As product manager for Yahoo! News (at the time the largest news site on the Internet), designed and led deployment of local-news feature that leveraged hundreds of local publications’ RSS feeds and Yahoo!’s geolocation services. 

Led the selection process of a digital assessment management system (DAM) and the resulting deployment of Bynder for Lytx Inc. Later used platform’s API to manage tags, organize content, and generate custom reports. 

Still making stuff

I still get my hands dirty doing the work. Video production, photography, writing, web development, deployment of and integrations between different platforms – being able to handle production across all these things means faster times to market and fewer work streams for my clients to manage. And now using AI, I’m building bespoke tools and workflows for rapid content generation that’s accurate, safe, and clear of intellectual property concerns.

Created brand video for StartupProgram.com, including scripting, creation of all motion graphics, and editing of shot and stock footage.

Produced e-learning course StartupProgram Academy, which teaches entrepreneurs the economics and law related to starting businesses funded by venture capital. Using client-supplied script and working with voiceover talent, created visuals using motion graphics exclusively for more than two hours of video classes.

Developed application and workflow for rapid production of podcasts, press releases, and blog posts from texts. System uses multiple AI APIs to create show scripts, generate audio in clients’ voices, and write documents. Also provides checkpoints for efficient human editing and approvals. Examples available upon request. 

Provided video production and editing support for Lytx, including motion graphics production, re-cutting of archive and stock footage for use in trade shows and events, leading client-agency coordination on device-installation explainer video (from script through post-production), and coordinating post-production of customer interview series with agency, from “paper cuts” to early video cuts to final production.

Shot, edited and retouched, to client specifications, corporate portraits of Venture Best‘s Los Angeles team.

Designed and produced StartupProgram.com website, including wire framing, technical configuration in WordPress, overall visual direction, page production, and copywriting. Provided similar support for later redesign and then rebranding as part of the company’s acquisition.

Still making stuff

I still get my hands dirty doing the work. Video production, photography, writing, web development, deployment of and integrations between different platforms – being able to handle production across all these things means faster times to market and fewer work streams for my clients to manage. And now using AI, I’m building bespoke tools and workflows for rapid content generation that’s accurate, safe, and clear of intellectual property concerns.

Created brand video for StartupProgram.com, including scripting, creation of all motion graphics, and editing of shot and stock footage.

Produced e-learning course StartupProgram Academy, which teaches entrepreneurs the economics and law related to starting businesses funded by venture capital. Using client-supplied script and working with voiceover talent, created visuals using motion graphics exclusively for more than two hours of video classes.

Developed application and workflow for rapid production of podcasts, press releases, and blog posts from texts. System uses multiple AI APIs to create show scripts, generate audio in clients’ voices, and write documents. Also provides checkpoints for efficient human editing and approvals. Examples available upon request. 

Provided video production and editing support for Lytx, including motion graphics production, re-cutting of archive and stock footage for use in trade shows and events, leading client-agency coordination on device-installation explainer video (from script through post-production), and coordinating post-production of customer interview series with agency, from “paper cuts” to early video cuts to final production.

Shot, edited and retouched, to client specifications, corporate portraits of Venture Best‘s Los Angeles team.
Designed and produced StartupProgram.com website, including wire framing, technical configuration in WordPress, overall visual direction, page production, and copywriting. Provided similar support for later redesign and then rebranding as part of the company’s acquisition.

So, what can I do for you?

My variety-pack career has given me a broad skill set that can help you fill the gaps in your business. I can design new workflows that help your team work more efficiently, set you up with the right tools to get your digital ops running, or put together a project plan to organize your next development push. Or maybe you need to get gen AI integrated into your business? Need some videos or animations for your website (or maybe you need a new website)?  Shoot me an email; I’d love help.